Growing up, we were all warned about the consequences of having “too much of a good thing.” Because of that, we’ve learned to limit the amount of chocolate we eat, beers we drink, and even the time we spend with a new lover.
This fear of overindulgence haunts us in the best aspects of life. Yet, when it comes to the all-American fabric denim, these rules go completely out the window. Despite the designer or the decade, denim is always in high demand, and no matter how much we embrace the trend, our blue jeans never get old.
Denim was first highlighted as a fashion material in 1935 after Vogue ran it in a spread on dude ranch attire. Soon after, denim’s popularity progressed, partly because of its versatility. Denim jeans have continuously proven to be capable of any style: The ‘60s were bell-bottoms, the ‘80s were distressed and ripped, and today, you can see styles from every decade.
In fact, denim today is so trendy, the industry has proved its potential to be infinite. Originally created in the 1870s by Levi Strauss & Co., denim was a durable and breathable utility garment for workers. Jeans were sturdy, weatherproof, affordable, and in turn, highly practical for the working man. However, it wasn’t long until the fashion industry adopted this particular trend and turned it around. Today, you can find jeans for $1,000 or $2,000. But don’t worry about prices; we got your back. We’re here to show you exactly how to wear denim comfortably and stylishly, according to the size of your pocket.
Whether it be a jacket, a dress, or even thigh-high boots, denim (of all kinds) should be part of your wardrobe. With minimal effort, this fabric has the ability to elevate any outfit from street style to runway. It’s the reason so many celebrities and designers have embraced the head-to-toe denim look. By doubling up on America’s favorite fabric, they’ve created a statement of their own.
With trench coats, military shirts, and complete jumpers, you never have to worry about overindulging when it comes to something as trendy as modern denim.
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Photographer: Katerina Grigorieva
Creative Director, Stylist: Elena Vasilevsky
Makeup: Jamie Dorman using MAC cosmetics
Hair: Walton Nunez
Stylist Assistants: Alex Cohn, Sierra Sangetti-Daniels
Model: Joyce Swanson @ONE Management
Fashions: GRLFRND, Zara, Chiara Ferragni, Philosophy Di Lorenzo, See By Chloe, Lili Sidonio x Holly Bracken, Marques Almeida