Couture Jewelry Designer Vram Minassian Discusses the Art of the Accessory
There is something magical about finding the right piece of jewelry. For someone who knows how important the proper accessory can be, they understand, oftentimes, it’s seen as a work of art, bearing the authenticity of one’s own expression.
Vram Minassian is based in Los Angeles and has been designing couture jewelry in California for over 30 years. By way of Beirut, Lebanon, and then Paris, Vram began his journey in the United States designing unique pieces for private clients and other brands; until about four years ago, when marriage and the birth of his daughter changed his life.
Now, he designs under his own name. Inspired by love, his daughter, and his passion for art, Vram’s celebrated line has gone from Barneys to Maxfield, paving the way for a whole new take on jewelry.
In Love Magazine recently spoke with the designer about what goes into bringing his creations to life.
The first collection came about in a dream at 3 a.m. Instead of waking up and having to remember what it looked like, I turned on the light of the iPhone and sketched it because I knew it was something very special. I didn’t want to remember details after the fact. So, I drew it right on the spot. That was the inception. Since then, it’s been a very exciting journey. And here we are.
Sari: How different is it now that you’re creating for your own collection as opposed to when you were creating for private clients?
VM: It’s a lot harder and also a lot easier to create for yourself. It’s scarier. There’s no safety net; there are no parachutes. You’re just jumping. You’re the one being judged, so in that sense it’s a lot harder. It’s not somebody commissioning you to do something. There are no deadlines, so it’s also more freeing. That makes it easier because you can tell yourself, I want to do what I want to do, and this way I will attract what I want to be. But it’s constantly a yin and yang. When you’re doing it for somebody else, you just want to please that person, so you’re inspired by pleasing a friend or a client or an associate. That’s a very powerful energy. All of a sudden you find yourself being so creative because you’re trying to please them. Right now, I’m doing what I like to do and hopefully the universe is going to attract what I’m looking for.
Sari: Is there any golden rule for people to follow when they’re seeking out the perfect piece?
VM: Make sure it doesn’t fit the budget. You should look at it and say, ‘this is something that I love.’ If you can afford it, great; if you can’t, it should be something that you strive to get in the future. That’s the piece that’s meant for you.
Sari: Tell me about your third collection and what we can expect to see from you in the future?
VM: Creatively, it’s an exciting period. My work is not mainstream. So, the person who’s going to understand it has to be a little bit sophisticated. It is not a status symbol, because it’s still new. In the third collection, it’s unisex. The women and men experiencing and exploring with my pieces have to be on the edgy side. They have to be strong. They have to be a little bit bold; maybe avant-garde. They have to be leaders. They don’t have to care what somebody else is thinking. A lot of the pieces are worn multiple different ways. The people that get it, the expression that you get from them is that they’re blown away.
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