“Our goal has always been simple,” Rob says. “To bring out the best in people, inside and out. That’s what beauty is all about.”

It all began in the Netherlands over 50 years ago with a young, passionate hairstylist named Rob Peetoom and an unshakable dream: to redefine the salon experience. Armed with a pair of scissors, a keen eye for beauty, and a belief that great hair has the power to transform lives, Rob opened his first salon in 1969 in the small Dutch village of Santpoort.
Fast forward to today, Rob Peetoom’s legacy is carried on by his family, including his daughter Rochelle, who has been instrumental in shaping the brand’s modern vision. With 14 salons across the Netherlands and Bali, and the addition of the Williamsburg, Brooklyn location, Rob Peetoom has become a global icon in the world of beauty.
The brand’s core philosophy remains the same: beauty starts from within, and exceptional hair begins with personalized care and attention to detail. From the first salon in Santpoort to the vibrant streets of Williamsburg, Rob Peetoom continues to inspire confidence and individuality, one client at a time.

When the Peetoom family set their sights on Williamsburg, Brooklyn, it wasn’t just about opening another salon—it was about embracing a culture. Williamsburg, with its eclectic vibe and creative pulse, felt like the perfect match for Rob Peetoom’s philosophy: timeless elegance with an edge.
The idea was born during a photoshoot in Bali, where a Dutch editorial hairdresser proclaimed, “Williamsburg is the new Soho.” With curiosity and passion, Rob Peetoom and his team hopped on a plane to explore this buzzing neighborhood. The result? A salon that merges Dutch precision with Brooklyn cool, where every client walks out as a masterpiece.
If your hair could talk, it would demand Nika for a precision haircut and style that screams individuality. Her artistry lies in crafting looks that feel effortless yet edgy, balancing chic with bold.

“Hair is more than just a style—it’s a reflection of who you are. My goal is to create a space where everyone feels seen, safe, and empowered to embrace their natural beauty. No judgment, just confidence. I want every client to leave my chair not just with a great cut, but with a deeper love for their hair and themselves.” – Nika Pearl-Edwards

Nika Pearl-Edwards

For color that turns heads and starts conversations, Jess is the go-to expert. From sun-kissed blondes to daring transformations, Jess knows how to make your vision a reality. And the magic doesn’t stop there—Trent specializes in multidimensional highlights and lived-in balayage that look like pure perfection. For sleek styling and cutting-edge techniques, Rob Peetoon’s hair masters ensure every client’s hair is a masterpiece. Whether you’re seeking a complete transformation or subtle sophistication, these incredible stylists bring artistry, expertise, and passion to every appointment.
Before you leave the salon, take a moment to explore their Beauty Corner—a curated treasure trove of the most coveted haircare and skincare products. From the luxurious, sustainable formulations of Davines to the transformative magic of Biologique Recherche, we’ve stocked the essentials that will keep your glow going long after your appointment.
Need a leave-in conditioner that works like a dream? A nourishing scalp treatment to elevate your hair game? Or maybe the ultimate skincare must-have that makes you feel like you’ve just stepped out of a spa? The Beauty Corner has you covered. Warning: You’ll find it impossible to leave empty-handed.

An Insider’s Q&A
Q: What inspired the decision to open a Rob Peetoom salon in Williamsburg, Brooklyn?
“It all started with a dream and a bold suggestion,” says the Peetoom family. “Williamsburg’s energy was irresistible. It felt like the place where art, style, and authenticity collide—a perfect home for Rob Peetoom.”
Q: How does the Williamsburg location embody the Rob Peetoom brand?
“It’s about the experience,” the team shares. “We’ve curated a space where every detail reflects our commitment to quality, from our stylists’ expertise to our unparalleled customer service. Plus, our focus on education ensures every stylist stays at the top of their game.”
Q: What sets the Williamsburg salon apart?
From luxurious Biologique Recherche facials to transformative hair spa rituals, every service at Rob Peetoom Williamsburg feels like a mini getaway. Add in cutting-edge texture services, scalp health treatments by in-house trichologist Bridgette Hill, and lash & brow artistry, and you’ve got an experience like no other.
Q: How does the Williamsburg community influence the salon?
“Williamsburg is a melting pot of creativity and individuality,” the team says. “Our clients and team bring that same energy into the salon. It’s inclusive, vibrant, and always inspiring.”
Q: Most memorable milestones?
“From being featured in And Just Like That to hosting live jazz nights, every day feels like a milestone. But nothing tops the moments we share with our clients—it’s their joy that makes it all worthwhile.”

A Little Edge, A Lot of Heart
The Rob Peetoom Williamsburg salon is more than a place to get your hair done—it’s a haven where self-expression takes center stage. The success of Rob Peetoom salons lies in their commitment to blending artistry and expertise with warmth and community. Each location is more than just a salon—it’s a sanctuary where every client is treated like family, and every stylist is an artist dedicated to their craft.
So, come for the hair. Stay for the vibe. Leave with a little more you.

https://robpeetoom.com/en-us/pages/salon-williamsburg

Words by Elle Taylor